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Brazil IT companies launch newsletter to promote country as technology power
May 8th, 2006
ORLANDO, FL - Brazilian information technology companies are launching the first edition of "Brazil-IT News" newsletter during Gartner's IT Channel Vision, which takes place in Orlando from May 7th to 10th. The newsletter's goal is to keep IT opinion makers and executives informed about developments in Brazil's fast growing IT industry and promote it as the next stop for US corporations interested in outsourcing software development and information technology services offshore.
"Our goal is to let the world know that we excel in IT development," said Renata Sanches, project manager at the Brazilian Export agency APEX, which works with the IT sector in Brazil to raise awareness of the opportunities in IT exports as an engine for sector growth. "We an emerging market leader in high-tech development and ready to provide the American corporations creative solutions for their IT needs."
While Brazil is well known as one of the leading exporters in many sectors, from commodities to airplanes, the launch of "Brazil-IT News" is part of the strategy to build the country's image as a high tech solutions provider, through the dissemination of content related to the accomplishments of Brazil's up and coming IT exporters and of items related to Brazil's internal IT economy.
Brazil has long been a pioneer in the creation of solutions for industries such as banking, commercial automation, medical equipment and transportation. Among these, Brazil has one of the world's most modern national banking networks that allows real-time transfer of funds and an electronic balloting system that shows the results of national elections, in a country of continental proportions, within 24 hours. Most recently, Brazil has been widely noted in the US press for leading the way with advanced technology for flex-fuel cars that run on ethanol or gasoline or both. Brazil may be a model for the development of a similar system in developed countries..
A new edition of Brazil IT news will be distributed during each Gartner event in the United States this year, including the IT Channel Vision, the Midsize Enterprise Summit - the only global event addressing the IT issues to midsize organizations that will take place in Phoenix, Arizona, in September 17th to the 20th - and the Gartner Symposium/ITxpo 2006 - the industry's largest and most strategic conference for senior IT and business professionals that will be held in Orlando, Florida, in October. In addition, "Brazil-IT News" is being distributed to the press, to analysts and nearly 1,000 decision-makers in IT companies in the United States.
"Brazil-IT News" will bring market reports, editorials and news about Brazilian products and services. The first edition's highlights are a report on Intel's US$ 50 billion venture capital fund in Brazil, Google's co-founder, Sergey Brin's comments on Brazil as having a favorable business environment, and Brazilian IT provider Politec ranked second in Business Week's Outsourcing Emerging Players list.
To subscribe "Brazil-IT News" for free, email amartini@brazil-it.com. For more information of Brazilian IT providers, visit www.brazil-it.com.
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