"We launched Brazil IT three years ago with the strategy of working our image in the American market. Since then, the interest of the audience has been growing and translated into an increasing participation in IT expos and fairs in the U.S. not only in terms of number of events attended but also of booth size," Renata Sanches, project manager for Apex, the government trade and investment promotion agency, says. The agency supports Brazil IT's actions with the goal of increasing international sales of Brazilian IT products and services. "This award given by Gartner - the leading in events, research and consulting in the technology industry - is the proof that we are going in the right direction."

During IT Channel Vision, Brazil IT sponsored boardrooms attended by buyers and decision-makers on invitation basis only. These presentations developed into more than 60 private meetings between American corporations and Brazilian vendors. Resellers, integrators, solution providers and consulting firms left the event with a higher interest in the South American country's software developers and services providers.

At the closing of the event, members of Brazilian IT industry received the "Best Enterprise Vendor Presentation" award alongside executives from major global players in the IT industry such as IBM and Intel. According to the boardroom's audience, Brazil IT's presentations were well structured and objective, with a strong focus on solutions for channels. In addition, they showed the creativity and expertise of Brazilian software developers and services providers.

The Brazil IT brand represents groups of companies from the main technology clusters in Brazil and individual corporations such as Stefanini and Politec. The project is coordinated by Brazil Information Center, an independent non-profit organization working in partnership with Apex to develop commercial projects in the U.S.

For more information, please contact Ana Martini, Brazil Information Center, at amartini@brazilinfocenter.org or (202) 471-4020.